SEO-Lexicon
White Hat SEO
White Hat SEO stands for the pure ethical nature of search engine optimization, in contrast to the Black Hat SEO, whose representatives also work with illicit methods. A search engine optimizer works in accordance with the principles of the White Hat, adheres strictly to the rules which are imposed him by the search engines. He optimizes his well-maintained pages without unauthorized tricks in a clean manner. A White Hat SEO works according to the conformable search engine rules. As a highly competitive environment, it is not possible to create highly ranked pages with White Hat SEO methods. By the time there is a concentration of search engine optimizers which undertake association, according to the guidelines of search engines. As a customer you can see White Hat SEOs also on the following criteria:
They don't make up any allegations about themselves, for example, that they have special connections to Google and/or their staff.
They give no guarantee for a number 1 ranking.
They do not require the customer to set a link on the website of the search engine optimizer.
They use automatic redirects, no doorway pages, no shadow domains or doorway pages.
They don't use hidden text element and they don't use cloaking.
They renounce the use of link farms.
Their pages are primarily optimized for the visitor and user friendly.
