The person, who conducts the entry of the website in a search engine or in a register, is not of importance. This can be carried out by the owner of the website or by the service of enrollment, if you don’t want to spend your time on it. This offers you entries in search engines or in web catalogs, partially for free and partially with costs. The disadvantage of it is, that many services are controlled by scripts and so they cannot go into the singularities of the search engines and web catalogs. This is why the usage of this service isn’t recommendable. Alternatively you can use an enrollment-software. In case of professional entries, the claim of a SEO is advantageous. A SEO can reach an optimal entry and it supports the entries in search engines during the registration.