Search engine friendly is the degree of the adaption the website can show, so that the site can be found by spiders and indexed by a search engine. It is an adaptation to the technical procedures and methods of a search engine. The creation of a commercial website should always be in the hands of professional search engine optimizers. The technical progress made the development of a separate profession necessary. This area is now a very specific area where many skills are needed and the training of the constant willingness, because almost every day happens something new in this sector. An optimal adjustment means perfect search engine friendliness.