SEO-Lexicon
Placement
Since most users in this list, just click on the top results, it is of fundamental importance, that you can call a high ranking as your own, because placement decides on market shares and profits. Therefore, it is the first task of any search engine optimizer, to get a high place in the results list. Links with high value, from the point of view of the robot and the meaningful use of keywords are tools here, which shouldn't be ignored.
Positioning >>
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Placement: lexicon search engine optimization