SEO-Lexicon
Outbound Link
The term "outbound link" means: links that are pointing out from the website to lead to another website. Outbound links can highly improve the ranking of a website. High quality links to other sites increase the value of the site. The task of a search engine optimizer here is, inter alia, to investigate the quality and the ranking of the link of the websites. A certain degree of conformity of the topics or areas of topics should be available. If the linked website has a good ranking, it certainly brings some plus points in the search engines for you own webpage, this is called the "inheritance" of a good ranking. Don't ever use links, which have no connection to the topic from your website. If you use too many irrelevant links, you might be identified as a link farm. This might lead to an exclusion from the index of the search engine.
