This term means: A penalty for over-optimization of a website. However, this term and its substantive interpretation is highly controversial and is intensively discussed in the districts of search engine optimizers. Google, with its Florida Update, decided on New Year's Eve 2003/2004, to amendment its algorithms to calculate rankings. This took the topic of the Over Optimization Penalty into the discussion of the search engine optimizers. The concept of punishment can be seen in a legal context, the whole thing is really at the point but it is strongly doubted by many.