SEO-Lexicon
Link Building
The acquisition and integration of links into a Web page is called link building. The links that a site contains are a key ingredient for the calculation of the search engines. This decides what placement the site will get in their results pages. That is why link building and link maintenance is an important tool for the search engine optimization. Link popularity isn't counted only by the quantity, but on the quality, you shouldn't "collect" as many senseless links as possible. This reduces the value of the individual links. It is advisable to use the natural multiplication of links, whose contents are relevant to your topic. In either case, an entry into the Open Directory Project is good for the ranking of the site. Because there is a high quality project, whose contents is used by many search engines.
