SEO-Lexicon
Keyword
The search key, which is entered by a user to get information, is called keyword. Keywords are very important for search engines. If an internet-surfer enters a term into the search box, so this is like the search engine would balance it with the information from the existing database and so, the user gets a list of possible available sites. From the unimaginable amount of data in the www the user can come quite quickly to success. Keywords therefore have roughly the same meaning for an advertising company as a poster. The keyword should contain the content of the domain, so it should be short and concise, but comprehensive enough. This doesn't mean that a keyword consists of only one word. Often, users enter some words as a keyword, to optimize the search. For example: if someone might look for a special craftsman, he might enter "Glaser, Handwerker, Münsterland, Greven“. This combined use of keywords can be use by the webmaster while the creation of so-called key phrases.
