SEO-Lexicon
Keyword Proximity
The concept of keyword proximity is the proximity of the keywords on a webpage to one another. The lower the distance between the words, the more relevant is this page considered by the search engine for a query. Within a sentence, the word proximity is important. The word proximity is a crucial factor for the ranking. Search engines evaluate in this form, because words, which are close together, usually, comply with the requested topic. In search engine optimization, the nearness of the words should be in balance. It is a balancing act between the optimization of keywords and the reading attractivity of texts for the user. Due to the arbitrary juxtaposition of words, the meaning of the text is lost. Here, it is essential to find the middle ground between the Optimization by word proximity and the creation of readable texts.
