SEO-Lexicon
JavaScript Redirection
The JavaScript redirection is used as a means to optimize websites for search engines by adding them to open a page for the user directly. This redirection is done automatically by the surfers. Depending on the intention, there are various forms of transmission. For the spiders of search engines these redirections are not visible, these cannot be detected because of the encryption or blockage. In order for the robot is no evaluation of this process possible. Even this technique is based on the procedure of identification of the visitor, whether it is a robot or a server. However, JavaScript redirections are penalized by the search engines because they have a breach of the directives. If they have been noticed, they might lead to exclusion from the search engines index. This procedure should only be used with extreme care, since even legitimate redirections may lead to an unwanted exclusion.
