The quality of the internal linking of a site affects the orientation of the visitor and the analysis of search engine robots. So both, the potential customer wants to do a favor as well as a higher ranking in the place aspires to be a lot of value on an optimal internal linking its domain. Conveniently, it is there when the home page refers to a site map, from which all other sites are reachable. This so-called flat link structure facilitates Googlebot and his colleagues and the work is usually with a positive ranking value. Finally, the ranking is based on about 80 percent to the nature and implementation of internal and external linking. It makes sense that of each lower site of a domain there is a link to the home page. This helps the visitors in the orientation and speeds up the opportunity to present different aspects of the site and its structure should be recorded. Moreover, we favored the success of a search engine robot, by an external link to a deeper site and can go from there to the home page. Text link are preferred in the ranking (more than graphic links). It is especially crucial to choose keywords which make sense.