SEO-Lexicon
Hidden Text
This alternative of search engine optimization is used to place an endless number of keywords on a webpage – unnoticed by spiders. The number of keywords defines the relevance of the website and thus the status of the ranking. Technically hidden text is realized while the words in the background are marked with the same color. Search engines are now able to detect this manipulation. It is considered as a spam attempt and in worst case it leads to deletion from the index of the search engine. The search engine optimizers have pulled back technically and developed a method in which the text, thus the important keywords are formatted like the picture behind the text. Search engine optimizers accommodate hidden commands in Cascading Style Sheets, this is also a technique that the hidden text can be attributed to. It is probably only a matter of time when the robots are able to identify these manipulations.
