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Google Webmaster Guidelines

Google offers guidance in technical, visual and substantive issues of a website. Webmasters should adhere to these guidelines. This helps you avoid unintentionally and unwittingly gross errors in the design, construction and linking of the domain, but also misunderstandings may lead to the exclusion from the index of Google. An example: The buying and selling of links can be used for two interests. On the one hand it can be used, behind the attempt, to confuse search engines and to push a site in the ranking. On the other hand in the free economy, particularly in advertising, it is quite normal to buy or sell links for the optimization of the customer-advertising.


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Google Webmaster Guidelines: lexicon search engine optimization