SEO-Lexicon
Google Everflux
Everflux can be translated as “eternal fluctuation”, meaning a permanent change. What is meant is the permanent change of the result site by the search engine Google by regular updates. This change is called Everflux. The main reason for this Everflux is the Fresh Crawl. Through that action new websites are recorded superficially. Due to that they show sometimes up on the leading position in the results. As these sites became completely indexed after the Deep Crawl they get a real rank and disappear from the top position. This takes mostly only few days. Another reason for changes is the frequent “spidering” of websites with high rankings. A small number of websites is to be looked after changes and daily and becomes immediately updated. So this is also effecting the position of the site.
