SEO-Lexicon
Cross Linking
Cross linking defines the opposite linking of all sites of a web presence among each other. This can enhance the page rank of a site immense, because the popularity of the site is very good, viz. many links are directed to this site. So, cross linking is usable for SEO. If there are way too many and striking links, there might be the danger, that search engines might categorize these sites as a link-farm. This is valued as a try of spamming and as a violation of the guideline of many search engines. These search purposeful for such link-farms and punish them with a ranking of 0 or by deletion from the index of the search engine. So, the site won’t be shown in the search results of the search engine anymore. An increase of the link-popularity – in a normal way – leads to an improvement of the ranking of a website on the results-pages of a search engine.
