SEO-Lexicon
Bookmark
If a user often uses a website, he can save is as a bookmark respectively as a favorite, so that he must not enter the URL every time he wants to access this page. This bookmark is kind of a self-saved-cookie. Generally, every browser has this function in the menu bar. Some providers put some preset websites in their web browsers. Bookmark-lists can be exported as HTML-documents and e.g. can be accessible on other computers through favorites-centrals. This is very useful, if the list on the personal computer is accustomed, and the user wants to have the same bookmarks on the computer at work. In practice users like to save URLs of interesting sites. It is very suitable for the surfer, if the title of the entry is short and meaningful, so that the user mustn’t correct it. For example: if you look up for Wikipedia in a search engine, you get to the homepage. If you save this page to your favorites, the title of this entry will be “Homepage – Wikipedia”. It would be more beneficial if it would start with “Wikipedia”. But it is easily noticeable because of that typical W-symbol. It would be inappropriate if the title of the entry would be like “Internet lexicon for everybody who is interested in internet – Homepage of Wikipedia“, because the keyword “Wikipedia” would be replaced by “. . .”. The owner of the website can advise the user, e.g. with a tip: “If you think, this site is interesting, bookmark it or save it to your favorites.”
