SEO-Lexicon
Backlink
Backlink is a cross-reference to a website, from which other internet sites go out. Such a backlink can either be based on direct linking or on link exchange. For search engines, the quality and the quantity of the backlinks express the importance of a website. Your site will be far ahead in the ranking of the search engines, if many high-graded websites refer back to your own internet site. But if your site hardly refers to other sites or if the links on it are inconsiderable, your page won’t get a good position. This property of a site is called link-popularity and it is decisive for the ranking in the search engine, whereas, in 2004 the page rank has been reduced. Mainly, SEO is about setting adequate backlinks. Nevertheless, link-popularity is an important criterion for search engines. The importance of a site will be inherited while linking. If Wikipedia or Microsoft refers back to your page, the ranking of the search engines rises enormously.
