Search Engine Facts

Why Search Engines are Important: search engine facts

Search engines are the internet's most popular type of web site and internet users will quite often adopt a search engine as their home page.

When users search the web using keywords the search engines will produce a list of ordered results. This list can feature a number of web sites ranging from just a handful to many thousands. The results of search engine searches are listed in order of relevancy and usually contain 10 web sites on each page.

Some search engine facts:

• 93% of consumers worldwide use search engines to find and access websites.
  Source: Forrester Research
• 57% of internet users search the web every day and 46% of those searches are for product information or services.
  Source: SRI
• Attracting a loyal audience to your website is best achieved through top search engine listings.
  Source: Forrester Research Media Field Study
• 85% of qualified Internet traffic is driven through search engines, however 75% of search engine users never scroll past the first page of results.
  Source: Seventh WWW User Survey - Georgia Institute of Technology
• Users looking for products on-line are far more likely to type the product name into a search engine (28%) rather than go into an engine's "shopping" channel (5%) or click on banner ads (4%)
  Source: March 2001 Jupiter Media Metrix and NPD